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http://alexismartinneely.com/2008/09/16/win-a-free-kids-protection-planning-kit-worth-497-i-need-your-help/ -
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"Because nobody plans to die before their kids are grown."
It's great what you're doing.
http://www.copyblogger.com/tagline-clinic/
Here's my attempt although bordering on the line of clever:
"Protect your kids even when you can't."
Another idea would be to create a series of banners re-emphasizing the message you have already created in your ensure statement.
"Guarantee your children would:
1. Be loved and comforted...
2. Be cared for by...
3. Never spend a minute...
4. Always know..."
Those all 4 do a great job of explaining what it does and what you as a parent get.
Btw, I had not heard about this product until now.
I have bookmarked to discuss with my husband tonight.
Kids should be kids and not worry about the future
"When tragedy strikes, ensure your children are in good hands"
"If they can't be in your hands after a tragedy, then who's? Protect them today"
"Plan for the unthinkable"
"If the unthinkable happens, where will they go? Be heard."
"If you can't care for them, plan for who will. Be prepared."
Just thought of another one:
"Plan for who will be there for them when you can't."
I love the cowboy hat & coat - my lawyer couldn't pull that off!
I really like your sales letter, but with your personality I would strongly consider using some short video introduction / summary at the top. I've seen conversions double with this technique.
Good luck,
Chris
"Why Leave Things to Chance?"
"Because Life Doesn't Come with a Crystal Ball"
"For your piece of mind and theirs"
"Who will speak for your kids if you can't?"
The best way to prepare for the worst.
What you can do today to prepare for tomorrow.
You owe it to your children.
Preparing for the worst is hard. NOT preparing is tragic.
Simple. Essential. Peace of mind.
What would happen to your kids if tragedy struck?
Are you prepared for the unthinkable?
Be there for them.
Even when you can't.
Tag line Suggestion #2:
When the Kingdom Comes,
YOUR Will be done.
(Note: after reading the other submissions, I see that someone else has one similar to my #1. Please still consider it since, when it comes to taglines, a single word choice can make all the difference.)
Best of luck - keep up the noble mission!
I just found your site today thanks to a Twitter post from Jessica Smith. I think this is a GREAT idea and I've almost completed the steps to get my paperwork filled out. Thank you.
"When a Will Isn't Enough"
"Providing comfort and security to your children when you can't"
"Because Life's Unpredictable"
If I come up with more I'll be back. ? Sounds like a great product. Something we all need in place. Very enlightening...I have a parenting resource site/blog, support show for moms and social network where I could feature your product, let me know if you'd like to be featured. ?
“Protect your most valuable assets - your children.”
Some of these are really scary!
"Because you care, we'll help you prepare."
Suggested tagline:
"Protect your precious assest: Your kids!"
"Your kids' future in writing. In case you're not around to shape it."
Now, back to the tagline:
Kids Protection Planning Kit
"Because You Need Someone You Trust To Be There for Your Kids"
I'm going to take advantage of your protection plan soon.
"Protecting your child's future is in your hands now. Don't leave it for someone else to decide."
The Afterlife Insurance
Protecting the Next Generation
Your "Peace of Mind" Solution
Or:
"Keep your kids in 'your' hands." (or "Keeping...")
This could include one of those pictures of a pair of cupped hands holding kids. (Like Allstate)
(I think I like this one best!)
It's funny, I was just speaking to a neighbor about this over the weekend. We recently relocated to Florida from NY and we have o family here. It is scary. I have four daughters, ages 2,11,12 and 14.
Here are my thoughts on a tagline:
"It the unthinkable were to happen to you, be sure you've thought of everything for them"
I hope you get some good suggestions. Please let me know when the banner is done and I'll put it on my site!
Good luck to you.
@newoldmom
Here's my tagline submission:
"I wish my parents thought of this..."
-Prevent your child from ever saying this.
Keep up the great work.
Eric:)
Kids Protection Planning Kit…Safekeeping for your Family's Future
Kids Protection Planning Kit…Be Prepared for Life's Unexpected Emergencies
Plan like there's no tomorrow.
Keep the family happy. No matter what.
Leave a Legacy of Love
Entrusting Their Future for Protection
Make it an animated ad with these two rotating lines of text:
Line 1: What will happen to your kids...
Line 2: If something happens to you?
Line 1 teaser: What will happen to your kids...
Line 2 kicker: if something happens to you?
Line 3 call to action: Get a plan.